Southern Utah News Articles
The Business of Art
This past weekend in Kanab was all about the arts!
Artists met to hone skills on how to create, enjoy, interact with others of like mind, and market their work.
That was the focus of the November 14 Business of Art Seminar at the Kanab Middle School. The Center for Education, Business, and the Arts (CEBA), Dixie State College and Southwest Applied Technology College (SWATC) co-sponsored the event, which featured keynote speakers and breakout sessions, allowed artists to mingle, as well as digest such diverse class offerings as building creative communities, gallery representation, portfolio development and the ins of the arts festivals. Other class offerings included copyright and tax issues for visual artists, packing and shipping art, entering juried competitions, writing about your work, photographing your own work, preparing for your exhibit, the business of non-profit arts, marketing, getting publicity and press releases, and creative coaching.
A Business of Art dinner at Houstons was well-attended on Friday night, with both local and state dignitaries welcoming the featured artists/speakers.
Over 200 successful and creative artists from around the west arrived to interact and learn more about marketing their products. As part of the CEBA program focus in place for several years, the artist symposium was offered on Saturday to assist those who create art.
Artist Darwin Dower was a key speaker on art marketing. With a professional background in sales and public relations for Sears for many years, as well as his later focus on art and subsequent achieving of reknown as a western artist, suggested to those in attendance that they develop a marketing plan, get publicity and work hard to create a customer/potential base. Dower has built a strong following for his art, both due to his amazing art talent and business acumen.
His venue is focused on western art, and Dower is in demand to produce it. “I’m trying to preserve western history. Art stimulates memories and reminds you of something.”
Dower complimented CEBA event organizers in Kanab for their foresight in developing the niche marketing, specifically Kelly Stowell and Christine Schultz, suggesting that marketing art in events such as the one held in Kanab, makes people more aware of its importance, and financial benefit to the community.
“Rural economics, we all have a lot of frustration right now,” said Dower, adding that he was grateful that he has been fortunate to be successful as an artist. “Most artists don’t learn the business of marketing.”