A man wakes up in the morning after sleeping under an advertised blanket on an advertised mattress and pulls off advertised pajamas. Takes a bath in an advertised tub, shaves with an advertised razor, washes with an advertised soap, puts on advertised clothes, sits down to a breakfast of advertised coffee, reads a newspaper full of advertisements, puts on an advertised hat, rides to his office in an advertised car, writes with an advertised pencil…Then…he refuses to advertise, says advertising doesn’t pay, and then…if a business isn’t good enough to advertise…he advertises it for sale.

If you believe in your business and want to build it…Advertise!