The Utah Board of Tourism Development, part of the Governor’s Office of Economic Development, announced the recipients of more than $3.4 million in matching funds as part of its cooperative marketing program to promote visitation to Utah by out-of-state travelers and extend the Utah brand.

These funds help rural and urban counties and other non-profit partners across the state develop robust marketing campaigns to draw visitors to their key tourist attractions.

“These promotions are integral to Utah’s thriving tourism industry, which last year generated $1.09 billion in state and local taxes,” said Vicki Varela, Managing Director, Utah Office of Tourism, Film and Global Branding.

The Utah Board of Tourism Development voted to award a total of $3,421,134.24 from the Tourism Marketing Performance Fund (TMPF), as part of its cooperative marketing program, with an additional $850,000 in additional funding to be awarded later through the Utah Office of Tourism’s cafeteria program.

Created in 2005, the TMPF program has approved 539 awards totaling $26,624,423.26 to county destination marketing organizations, convention and visitors bureaus, and tourism-related non-profits for 28 of the 29 counties throughout the state.

Today’s individual awards range from $1,334 (for Discovery Gateway) to $282,149 (for Ski Utah), and are matched dollar for dollar by the recipients to promote a full spectrum of tourism activities, and support everything from festivals and museums to outdoor recreation programs throughout the state. A full list of recipients is shown on the right. A record 70 applications were submitted this year, with 68 applications receiving awards. Twenty two of Utah’s 29 counties received funding, with rural counties receiving about 40 percent of the awards.

New this year, the cooperative marketing committee approved the Jump Start Co-op Program to assist counties with annual TRT totals of less than $40,000. Funding requests are matched by up to 3:1 for this program, recognizing the counties that fall into this category need an extra boost to jump-start their tourism economies.

Piute County was approved for Jump Start funding this year, and the committee hopes to continue and grow the program next year.

The Utah Office of Tourism also helps tourism partners market their programs through a cafeteria program, which allows tourism partners who don’t have a large budget for international marketing, or even for those partners with large budgets but without an international strategy, to reach an international audience.

Cafeteria program applications were due August 19, 2016. These awards will provide an additional $850,000 in matching funds for tourism marketing, for a total of more than $4.2 million in awards from the TMPF this year.

Funding from the cafeteria program will be used toward a partnership with Brand USA, a co-op program that multiplies Utah Office of Tourism advertising dollars through a coordinated effort to advertise United States tourism opportunities in international markets. Many of the funds are matched 1:1 by Brand USA, sometimes tripling the amount of the original investment in tourism marketing.

 

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Applicant

 

 

 

Amount Recommended

 

Amazing Earthfest

 

 

 

$3,735

 

Beaver County Travel Council

 

 

 

$48,399

 

Blanding City/Blanding Area Travel Council

 

 

 

$35,890

 

Cache Valley Visitors Bureau

 

 

 

$38,195

 

Capitol Reef Country/Wayne County

 

 

 

$22,999

 

Capitol Reef Country/Wayne County

 

 

 

$10,500

 

Cedar City-Brian Head Tourism

 

 

 

$152,662

 

Daggett County

 

 

 

$14,241

 

Davis County

 

 

 

$52,396

 

Discovery Gateway

 

 

 

$1,334

 

Emery County Travel Bureau

 

 

 

$11,399

 

Emery County Travel Bureau

 

 

 

$32,047

 

Emery County Travel Bureau

 

 

 

$6,912

 

Emery County Travel Bureau

 

 

 

$829

 

Escalante Canyons Art Festival

 

 

 

$7,257

 

Four Corners School of Outdoor Education

 

 

 

$47,918

 

Garfield County Office of Tourism

 

 

 

$190,423

 

Great Basin Heritage Area 

 

 

 

$6,543

 

Heber Valley Office of Tourism

 

 

 

$29,049

 

Heber Valley RR

 

 

 

$3,613

 

Heber Valley Western Music &

Cowboy Poetry Gathering

 

 

$2,784

 

Kane County Office of Tourism & Film Commission

 

 

 

$17,596

 

Kane County Office of Tourism & Film Commission

 

 

 

$115,673

 

Kane County Office of Tourism & Film Commission

 

 

 

$7,695

 

Kane County Office of Tourism & Film Commission

 

 

 

$6,500

 

Kane County Office of Tourism & Film Commission

 

 

 

$16,798

 

Kane County Office of Tourism & Film Commission

 

 

 

$2,916

 

Kimball Art Center

 

 

 

$23,038

 

Loveland Living Planet Aquarium

 

 

 

$23,426

 

Moab Area Travel Council - California Campaign

 

 

 

$246,574

 

Moab Area Travel Council - Magazine Insert

 

 

 

$11,713

 

Moab Folk Festival

 

 

 

$7,246

 

Moab Music Festival

 

 

 

$7,954

 

Mormon Pioneer National Heritage Area

 

 

 

$3,444

 

National Ability Center

 

 

 

$71,413

 

Ogden Friends of Acoustic Music

 

 

 

$3,662

 

Ogden Valley Business Association

 

 

 

$4,957

 

Park City Chamber/Bureau

 

 

 

$273,742

 

Piute County

 

 

 

$23,183

 

San Juan County Chamber of Commerce

 

 

 

$7,554

 

Sandy Chamber of Commerce

 

 

 

$19,335

 

Ski Utah

 

 

 

$282,149

 

Sportsmen for Fish & Wildlife

 

 

 

$54,441

 

St. George Convention & Tourism Office

 

 

 

$12,768

 

St. George Convention & Tourism Office

 

 

 

$24,808

 

Sundance Institute

 

 

 

$259,179

 

Tooele County

 

 

 

$19,036

 

Tooele County

 

 

 

$72,912

 

Tooele County

 

 

 

$54,078

 

Tuacahn Center for Performing Arts

 

 

 

$81,965

 

Uintah County Travel & Tourism

 

 

 

$99,223

 

Uintah County Travel & Tourism

 

 

 

$7,372

 

Utah Festival Opera

 

 

 

$42,390

 

Utah Shakespeare Festival

 

 

 

$97,808

 

Utah Shakespeare Festival

 

 

 

$43,747

 

Utah Symphony and Opera

 

 

 

$14,841

 

Utah Valley CVB

 

 

 

$59,564

 

Utah Valley CVB

 

 

 

$9,559

 

Utah Valley CVB

 

 

 

$33,243

 

Utah Valley CVB

 

 

 

$20,435

 

Utah Valley CVB

 

 

 

$66,494

 

Visit Ogden

 

 

 

$46,651

 

Visit Ogden

 

 

 

$20,761

 

Visit Ogden

 

 

 

$37,910

 

Visit Ogden

 

 

 

$49,284

 

Visit Salt Lake

 

 

 

$274,268

 

Western Legends Roundup

 

 

 

$5,587

 

Zion Natural History Association

 

 

 

$15,217