Southern Utah News Articles
Free Business Training offered at SWATC
Business marketing training is being held at the Southwest Applied Technology College in Kanab on Thursday, May 19 and May 26, at 2 p.m. The classes are offered at no cost. Please contact the SWATC to register at firstname.lastname@example.org or 435-644-2899.
Thursday, May 19, 2-5 p.m. Training Topics:
#1 - Branding Your Business
•The difference between marketing and advertising
•Community branding - Yellow pages? Radio? Where should you be?
•Does your logo stink?
•Consistent branding and messaging
#2 - Standing Out from the Crowd
•Understanding and establishing your Unique Selling Proposition (USP)
•Blue Water Marketing
#3 - Online Marketing
•Claiming your online real estate
•Building a solid foundation
•Are you mobile?
•Using Search Engine Marketing (SEO, PPC)
Thursday, May 26, 2-5 p.m. Training Topics:
#4 - Finding New Customers
•Why Psychographics are the secret sauce for marketing success
•Referrals (B2B, C2B)
•Customer service as a marketing tool
#5 - Facebook Marketing (Social Media Marketing - Part 1)
•Using Facebook for business... the right way
•Effective use of your Facebook business page
•Using Facebook ads
#6 - Linkedpinstatube (Social Media Marketing - Part 2)
•Why you and your business should be on Linked-in
•Importance of YouTube and video in your marketing
•Other social platforms, including Pinterest, Insta-gram, Snapchat
Sponsors of the trainings are Center for Education, Business, and the Arts (CEBA), Southwest Applied Technology College, and the State of Utah Governor’s Office of Economic Development.