Business marketing training is being held at the Southwest Applied Technology College in Kanab on Thursday, May 19 and May 26, at 2 p.m. The classes are offered at no cost. Please contact the SWATC to register at jquarnberg@swatc.edu or 435-644-2899.

Thursday, May 19, 2-5 p.m. Training Topics:

#1 - Branding Your Business

•The difference between marketing and advertising

•Community branding - Yellow pages? Radio? Where should you be?

•Does your logo stink?

•Consistent branding and messaging

#2 - Standing Out from the Crowd

•Understanding and establishing your Unique Selling Proposition (USP)

•Blue Water Marketing

#3 - Online Marketing

•Claiming your online real estate

•Building a solid foundation

•Are you mobile?

•Using Search Engine Marketing (SEO, PPC)

Thursday, May 26, 2-5 p.m. Training Topics:

#4 - Finding New Customers

•Why Psychographics are the secret sauce for marketing success

•Online reviews 

•Referrals (B2B, C2B)

•Customer service as a marketing tool

#5 - Facebook Marketing (Social Media Marketing - Part 1)

•Using Facebook for business... the right way

•Effective use of your Facebook business page

•Using Facebook ads

#6 - Linkedpinstatube (Social Media Marketing - Part 2)

•Why you and your business should be on Linked-in

•Importance of YouTube and video in your marketing

•Other social platforms, including Pinterest, Insta-gram, Snapchat

Sponsors of the trainings are Center for Education, Business, and the Arts (CEBA), Southwest Applied Technology College, and the State of Utah Governor’s Office of Economic Development.