Southern Utah News Articles
New Kane County ad campaign to be introduced at community event
The explosive colors, dynamic landscapes, friendly people and range of activities of Kanab and its surrounding areas will be profiled in a new advertising campaign for the Kane County Office of Tourism.
Developed by Salt Lake City-based advertising agency Love Communications, the new Kanab branding campaign – distinguished by a new logo and graphic treatment – will be highlighted by the tagline, “Magically Unspoiled,” which celebrates the undiscovered quality of the area for visitors from around the globe.
The campaign, which is scheduled to launch in mid-February, will be formally introduced at a community unveiling event at the Kanab Public Library on February 5, at 10 a.m. Locals are welcome to attend, view the campaign and learn how they can be part of the effort. Members of the Kane County Office of Tourism staff and the Love Communications team will be on hand for a brief presentation and Q & A session.
In addition, following the main presentation, members of the Love Communications PR and digital marketing teams will be holding brief sessions on public relations and digital and social media for small businesses. These sessions are free and will give local business owners a chance to meet and ask questions in a friendly setting. These workshops will require pre-registration, however. To do so, please e-mail Chelsy Doyle at Love Communications at firstname.lastname@example.org
“Sometimes, we who live here take for granted the many incredible sites and activities our area offers,” said Ken Gotzenberg, Executive Director of Kane County Office of Tourism. “But this branding campaign is meant to attract tourists from places near and far; people who’ve never seen anything like our portion of southern Utah before.”
The new “Magically Unspoiled” advertising campaign is expected to feature outdoor, online, print and radio messaging, at least initially. Love Communications was awarded the contract to rebrand Kanab and its surrounding areas in mid-2014.
“It’s been a true labor of love for all of us at Love Communications to help Kanab and its residents in this process,” said Tom Love, president of the advertising and marketing firm. “We’re proud of our association with the area, and are looking forward to making a bold statement with this campaign.”
In addition to its work with the Kane County Office of Tourism, Love also presently oversees media buying and related efforts for the Utah Office of Tourism. That synergy is also expected to come into play on behalf of Kanab tourism.
The ultimate goal of the Kane County Office of Tourism branding campaign is to raise awareness of Kane County’s wide range of tourism offerings, including its close proximity to three national parks, five national monuments, a renowned national recreational area, two state parks and two national forests.
Though the main launch of the campaign is coming soon, local residents may already be aware of some aspects of the rebranding efforts, Gotzenberg said. For example, one headline the office of tourism is planning to use on print ads and billboards stands out in particular: “Abra Kanabra.”
“It’s a fun statement; a clever way to get people to take notice,” Gotzenberg said. “And that’s a big part of what we’re trying to accomplish.”