Southern Utah News Articles
Summit serves business ideas to Raise Kane
Marketing strategies dominated the two day Kane County Business Summit sponsored by the Center for Education, Business, and the Arts (CEBA), Kanab Chamber of Commerce, and Kane County Economic Development. April 18 presenters offered a slate of diverse topics including demographics, economic trends, internet marketing and developing a business brand.
Glenn Price, Brand Iconic Executive Producer and owner of Bluff and Madison in St. George, spoke about discovering Kanab Economic Development’s brand story, and how to do the same with your own business.
As an ad executive, Price spent 18 years in New York City, working for such big names as Burger King and Novell. “When I was working on their company, I was working on their voice,” said Price.
Branding your business or destination, is demonstrating its core values. When finding your brand, you attempt to find a relationship with consumers that discuss and inspire. After quizzing five residents on images or words they felt described our community, Price developed a ‘brand’ for Kanab.
“The Kanab message was one of individuality and authenticity,” said Price. He surmised the discussion word would be ‘individuality,’ and the inspire word would be ‘belonging.’
Internet marketing was the topic presented by Alex Lawrence, Vice Provost of Innovation and Economic Development at Weber State University. Lawrence is the owner of Startupflavor. He has been launching and growing successful companies for more than 17 years.
Utah Workforce Services Economist Lecia Langston presented a session concerning demographics and economic trends for Kane County.
Dixie State College President Stephen Nadauld concluded summit activities with his keynote luncheon speech. He is the author of two books and is currently the 17th President of the college.